The Dubai World Trade Centre and Dubai International Jewellery Week have teamed up to organize an Asian Bride Fashion show to take place during DIJW. Alongside the fashion show will be an elaborate Indian Wedding themed stage and set-up showcasing the latest in Indian wedding stages and hospitality.
The fashion show will take place daily from 4 -7 November at 7pm and 9pm.
The designers are:
- HSY
- Aeisha Varsey
- Maria. B
- Mehdi
- Nida Azwer
HSY
Established in 2000, HSY is the most sought after luxury fashion house thats more than just a label, its a complete lifestyle.
HSY comprises of multiple brands: HSY Wedding, HSY Couture, HSY R2W (ready to wear) HSY Private collection, HSY Resort, and HSY Noir. HSY currently houses its flagship studio in Lahore, with complimenting stores in Karachi, Manchester, Houston and Dubai. Future stores are planned in New York City and Toronto.
Aeisha Varsey
Aeisha Varsey signature style is "opulence" she is known for her meticulous detailing and magnificent embroidery. The perfection of luxury is never ostentatious, but rather a very strong yet discreet appeal of shades stolen from precious stones, from the impalpable delicateness of powder and milk. Absolutely unique, incredibly elegant style contains all the best fashion design and style. The secret continued success is the quality of her clothes. Hand embroideries being their forte, they specialize in Bridal wear creating exquisite and delicately handcrafted masterpieces that are classic and timeless, ensembles that can be passed on to generations. With a product range that includes a large variety and assortment of fabrics, silhouettes, colors and embroideries, the styles range from smart casual to the ornately formal. The color play is reminiscent of the Aeisha” label. Emphasis on quality, attention to detail, fabric development and intricate, ostentatious embroideries are the hallmarks of the creativity behind the brand
Maria. B
Maria.B. is the first and largest fashion house in Pakistan. Her first outlet was launched in Lahore in 1998, within a short span of 9 years Maria.B has grown in leaps and bounds, “my vision was always clear, to make Maria.B Pakistan’s first international brand name in fashion” states founder Maria Belal. Today, Maria.B is the first and only Pakistani womenswear brand retailing across 4 countriesand 9 cities.
Mehdi
Mohammad Mehdi, a graduate of PSFD (affiliated with La chamber syndicate de la couture parisienne, France) took up this passion for sculpture pottery after completing his degree but decided to switch to fashion designing in 2002, by creating a small collection. The success of that collection led to the launch of the brand Mehdi in 2004. His collection is available in Lahore, Karachi, Islamabad, New York, Houston. Miami, Chicago, Los Angeles. His label has adorned a huge number of magazine covers.
Nida Azwer
Showing her first solo Prêt a Porter show this year, this Lux Style Award nominated designer showcased a blend of materials and textures, including screen printing, pearls, beads and layering in designs that ranged from playful and adventurous to bold and mysterious. This line finds inspiration in Coco Chanel’s words, “The most courageous act is still to think for yourself. Aloud.”
The Nida Azwer couture line focussed on hand embroidered detailing with stitches ‘ari’, ‘zardozi’, ‘marrori’, ‘kamdani’, and ‘vasli’. Nida’s bridal line features finely handcrafted creations for both bridal and wedding wear. Worked with ‘zardozi’ and Swarovski crystals, this line’s inspiration lies in timeless sophistication and the harmony between tradition and eternity
Fashion show sponsored by Soiree
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