DEVJI AURUM SET TO MAKE VOD DUBAI INTERNATIONAL JEWELLERY SHOW 2019 DEBUT

The Devji Group began its journey in 1947, when the young founder, Shri Devji Ramji Sagar, moved to Bahrain. The group currently has a strong presence in Bahrain, United Arab Emirates, Oman and India.

The brand Devji Aurum has been present in the UAE from the past 15 years, with boutiques in leading malls across the region. It reflects its founder’s values where innovation, craftsmanship, integrity and empathy underpin the company’s philosophy, influencing it to be at the forefront of cutting-edge jewellery design, craftsmanship and service. The group has a goldsmith heritage that extends over nine generations and seven decades of building successful partnerships with leading retailers and wholesalers in the region.

Devji Aurum will be participating at VOD Dubai International Jewellery Show 2019 for the first time to showcase its finest and most expressive creations from their four signature collections.

The Bridal Collection manifests the uniqueness of every woman, her exotic beauty, courage and love for freedom and pays homage to the special characteristics of each bride.

The signature 21-karat gold Ruhi Collection is inspired by the innate passion for craftsmanship using only the highest-grade handcrafted gold skins, diamonds and unique precious and semi-precious gems.

The 18-karat gold Oubharia Collection influenced from a traditional method of crafted gold beads, is an expressive fashion collection inspired by the free spirit of the soul. Whereas, the Allure Collection consists of long dazzling diamond necklaces set with baguettes, rounds and other fancy diamonds in rose, yellow and white gold, beautifully draping down from the neck to the naval, making it one of Devji Aurum’s finest fashion statement pieces

All of these exquisite Devji Aurum collections will be on display at VOD Dubai International Jewelry Show, Hall 6, Stand - F-111 from the 13^th to 16^th November 2019.