Thursday, 06 September 2018

Technology continues to play an increasingly major role in the jewellery industry

The disruptive nature of technology means a traditional industry like the jewellery trade is adapting and evolving its design, manufacturing, marketing, and commercial methods to incorporate advanced new technologies and innovations.

Technology continues to play an increasingly major role in the jewellery industry

Advanced technology seems to play a significant role in every aspect of modern life, and jewellers have recognized this trend and are utilizing it to benefit their industry and themselves. CAD and CAM software, as well as 3D printers, have truly elevated jewellery manufacturing to next level. The design process takes a fraction of the time it used to, and the options for design illustrations are now seemingly endless.

Experts are keen to point out the countless benefits of CAD software, which enables designers to use new techniques such as invisible settings, gemstone cutting, laser engraving and soldering, and colour treatment of gold. Such advanced technology means that lightweight jewellery can now be designed creatively and intricately without sacrificing quality.

Technology is also helping jewellery enterprises to manage every facet of their businesses through the use of enterprise retail planning systems. On top of that, e-commerce and social media are introducing jewellers to a much wider consumer base, removing geographical restrictions, and massively influencing brand building.

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